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Loyalty Development
Aeroplan centralizes Calm Air reward booking in its core travel experience
Development analysis
What changed, why it matters, and what leaders should watch.
What changed
Aeroplan members can now book Calm Air reward flights directly through Air Canada's website, mobile app, or contact centre and combine them with more than 50 other airline partners. The change replaces a separate Calm Air reservation process and improves access for travel to remote and northern Canadian communities.
Loyalty and rewards implications
A partner becomes more valuable when it is integrated into the primary member journey. Credit unions can make regional merchants and community benefits more useful by managing them through one consistent loyalty experience instead of separate apps, sites, and fulfillment processes.