Who it is for
Leaders responsible for customer and member growth.
I built FI Loyalty for leaders accountable for relationship growth, engagement, loyalty, rewards, marketing, payments, digital experience, or product at U.S. and Canadian credit unions and banks.
If you work across fintech, cards, payments, loyalty, research, consulting, or financial-services technology, you will find useful context here too.
Why it exists
This is interpretation, not aggregation.
There is already more financial-services news than any leader can reasonably use. I focus on the developments that can change customer behavior and growth, separate confirmed facts from my interpretation, and turn market signals into practical questions leaders can act on.
About Pierry Delcy
A loyalty subject matter expert.
I am Head of Growth at Cyder, where I help credit unions grow membership and account activity through everyday banking incentives, promotions, and rewards. I have spent my career building loyalty strategies and products that give people more reasons to stay engaged and keep choosing their financial institution.
Before Cyder, I helped start and scale Neo Financial to millions of customers, launched products across major banking categories, built a large partner-funded cashback network, and developed co-branded financial products. I later advised banks and credit unions at Bond, using loyalty science and market-tested program design to increase engagement and revenue.
Connect with Pierry on LinkedIn ↗