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Loyalty Development
American Express expands Resy Credit utility across Tock venues
Development analysis
What changed, why it matters, and what leaders should watch.
What changed
American Express and Resy began integrating Tock restaurants, wineries, and experiences into the Resy platform. Starting September 15, eligible purchases through Tock and at participating U.S. Tock venues will qualify for Resy Credits on eligible American Express cards, with the combined ecosystem covering more than 25,000 hospitality experiences.
Loyalty and rewards implications
American Express is increasing the usefulness of an existing benefit by broadening the network behind it. Credit unions can follow the same model by unifying multiple merchant and service partners behind one member-facing benefit instead of creating a new standalone program for each partner.