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Loyalty Development
Bank of America rebuilds its Travel Center around broader inventory and flexible redemption
Development analysis
What changed, why it matters, and what leaders should watch.
What changed
Bank of America launched an enhanced Travel Center powered by Rocket Travel by Agoda, with more than 500,000 properties, flights from over 170 airlines, more than 170 car-rental companies, and more than 400,000 activities. Eligible customers can use rewards, combine rewards with card payments, and access improved search and mixed-airline itineraries.
Loyalty and rewards implications
Integrated travel inventory and points-plus-cash payments make rewards easier to use before a member has enough for a full booking. Credit unions can extend loyalty through specialized partners while keeping offers, redemption, benefits, and payments inside one consistent member experience.