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Loyalty Development
Delta adds a gamified SkyMiles partner experience with DraftKings
Development analysis
What changed, why it matters, and what leaders should watch.
What changed
Delta launched SkyPicks, a free sports-prediction experience for SkyMiles members on U.S. domestic flights through Delta Sync Wi-Fi. Members aged 21 and older can predict outcomes from real sports matchups and compete for Delta gift cards without wagering, buying in, depositing funds, or using miles.
Loyalty and rewards implications
Member-only challenges and entertainment can create engagement without requiring a financial transaction or drawing down the core rewards currency. Credit unions can use trivia, challenges, sweepstakes, or community competitions to keep the member relationship active between banking events.