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Loyalty Development
Delta and Starbucks restore everyday mileage earning with an activity requirement
Development analysis
What changed, why it matters, and what leaders should watch.
What changed
Delta and Starbucks restored 1 SkyMile per $1 of eligible Starbucks spend for members with linked accounts beginning August 5. Continued eligibility is tied to completing a qualifying Delta flight within the previous 12 months, with a one-time grace period through October 5, while Double Stars remain available on scheduled Delta travel days.
Loyalty and rewards implications
The structure combines a frequent everyday earning moment with a core-product activity requirement. Credit unions can make partner earning richer for members with direct deposit, active checking, card usage, or broader relationships while using grace periods to support reactivation.