Integrated Rewards launches a Canadian-brand card-linked cash-back campaign

What changed

EQ Inc.'s Integrated Rewards launched its Celebrate Canadian campaign on September 23, increasing the visibility of Canadian merchants and offering enhanced cash-back incentives across its card-linked network. The network says it has hundreds of offers, including more than 30 from Canadian brands, and distributes merchant offers across consumer platforms and marketing channels.

Loyalty and rewards implications

The launch is a focused example of using card-linked offers and a local-merchant proposition to connect merchant acquisition with measurable consumer behavior. Banks and credit unions can test similarly targeted merchant-funded campaigns, but should prove incremental spend, retention, and merchant economics rather than treating offer volume as the outcome.