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Loyalty Development
Triangle Rewards confirms Tims Rewards as its fourth strategic partner
Development analysis
What changed, why it matters, and what leaders should watch.
What changed
Canadian Tire Corporation confirmed that Triangle Rewards will add Tims Rewards as a fourth strategic partner in fall 2026, joining Petro-Canada, RBC, and WestJet. CTC also reported that loyalty sales increased 3.1% and continued to outpace non-loyalty sales, while it extended free ship-to-home benefits to Triangle members.
Loyalty and rewards implications
Triangle is expanding into a coalition spanning retail, fuel, banking, travel, and a high-frequency restaurant category while reporting measurable commercial lift. Credit unions can gain utility from external partners and combine points, personalized offers, and practical member perks inside one program.