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Loyalty Development

Wealthsimple adds The Globe and Mail to its milestone reward catalogue

Development analysis

What changed, why it matters, and what leaders should watch.

What changed

Wealthsimple added a 12-month digital subscription to The Globe and Mail as a selectable milestone reward. Qualifying clients can choose one reward at $200,000 in assets or net deposits, a second at $300,000, and a third at $400,000 or more from a catalogue spanning travel, wellness, dining, connectivity, estate planning, and premium content.

Loyalty and rewards implications

Relationship rewards do not need to be limited to financial benefits or one prescribed perk. Credit unions can define valuable relationship milestones, then let members choose the external service, membership, experience, or benefit that is most relevant to them.

Benefit choiceMilestone rewardsPartner catalogueRelationship depth
Original sourceWealthsimple