Wealthsimple gives each household member an individual milestone reward

What changed

Wealthsimple clarified that when a linked household reaches a qualifying milestone, each member can independently select a reward based on the combined household relationship. Both members can choose the same reward, and additional reward slots become available at the $300,000 and $400,000 household milestones.

Loyalty and rewards implications

Wealthsimple is using household-level economics with individual-level reward choice. Credit unions can recognize combined deposits, lending, everyday banking, investments, and youth relationships while still giving every member a personal benefit.